New store opening in Polygone mall

The Irish ready-to-wear brand will open a new store at the Polygone shopping mall on Friday, November 27, starting at 10 a.m., as announced by the mall on its social media accounts.

Store location and size

The brand will occupy the former Casino premises located at the level of Canal, with a commercial area of 2,600 square meters.

Expansion in Hérault department

This new location follows the brand's opening in Montpellier in September 2025, as part of Primark's continued expansion in the Hérault department.

Primark's growth strategy

Primark, known for its affordable fashion, has been increasing its presence in France, with a focus on expanding in regions like Hérault, which includes the cities of Montpellier and Béziers.

Consumer expectations

The opening of the new store is expected to attract a wide range of shoppers, offering a variety of clothing and accessories at competitive prices.