Under the coordination of Brussels, the European network of national consumer protection authorities has launched a series of actions against ten video game publishers, including Blizzard, Ubisoft, Riot, and Supercell. These actions focus on virtual currencies and aim to ensure the application of principles such as price transparency, respect for the right of withdrawal, and the protection of vulnerable players. The consumer protection cooperation network (CPC), coordinated by the European Commission, announced these actions on Wednesday, emphasizing the need for improved practices regarding virtual currencies in video games. The CPC network had previously attempted to initiate a dialogue with video game publishers about virtual currencies. In parallel with an ongoing action against the publisher of Star Stable Online (a horse-riding simulator), it had published in spring 2025 a guide titled "Key Principles of Virtual Currencies in Games." However, the dialogue did not yield satisfactory results, prompting the network to analyze the practices of publishers in this area. Based on this analysis, the CPC has compiled a list of games that require a more thorough evaluation and has initiated actions against nine publishers, each being targeted for at least one game. Among the publishers named are Riot Games (Valorant), Mojang (Minecraft), Ubisoft (For Honor), King.com (Candy Crush), Supercell (Clash of Clans), Crytek (Hunt: Showdown 1896), InnoGames (Forge of Empires), Plarium Europe (Mech Arena), and PLR Worldwide Sales (Gardenscapes). The network also indicated a specific action against Activision Blizzard (via its British subsidiary) to ensure compliance with EU legislation on consumer protection in Diablo Immortal and Call of Duty Mobile. These actions aim to ensure the application of the principles outlined in the 2025 guide, including price transparency, the fight against incentive mechanisms that encourage excessive purchases of virtual currency, respect for the 14-day right of withdrawal, and the protection of vulnerable consumers, especially children. The CPC network also seeks to verify the compliance of certain techniques that may be considered misleading, such as countdowns, the false rarity of virtual objects, or variable reward systems (commonly known as loot boxes). These efforts are grounded in the 2017 regulation (2017/2394), which allows national authorities to act together against generalized infringements affecting EU member states. The European Commission coordinates the overall effort, but national authorities must initiate investigations or procedures independently if they detect infringements.