Les Petits Matins, a French publishing house, launches a pocket collection to make their essays more accessible and expand their catalog to literature and TV adaptations.
Publishing house launches pocket collection
Les Petits Matins, a French publishing house founded in 2004, has launched a pocket collection to make its books more accessible. The collection includes three titles priced between 9 and 12 euros, aiming to extend the life of popular titles and reach a broader audience. First titles include bestsellers
The first titles in the pocket collection include Adieu à la croissance by Jean Gadrey, a bestseller with over 10,000 copies sold. Other titles are Le Travail pressé and Trotskisme: histoires secrètes, each with print runs of around 1,200 copies. A new title, Démasculiniser la justice, will be released in January 2025 alongside a full-sized essay by the same author. Founder's background and vision
Marie-Édith Alouf, one of the co-founders, previously worked as a journalist at Politis and co-founded Les Petits Matins with Olivier Szulzynger, a screenwriter and producer. The name of the publishing house is inspired by a documentary about the 1968 social movement, reflecting its goal of contributing to societal change. Focus on rigorous and diverse content
Les Petits Matins emphasizes producing rigorous books that offer unique perspectives on contemporary issues. The publisher avoids political affiliations but aims to create a more just and inclusive society. They also address divisive topics like nuclear energy and feminist movements by giving voice to different viewpoints. Expansion plans and new distribution
The publishing house plans to increase its output from 20 to 30 to 35 books annually and has expanded its team from four to seven employees. It will also switch distributors in 2027, partnering with Média-Diffusion. Les Petits Matins intends to diversify its catalog by adding literature and relaunching a collection of television series adaptations. Political focus ahead of 2027 elections
As the 2027 presidential election approaches, Les Petits Matins plans to highlight political essays. A new edition of Marine Le Pen présidente will include additional chapters and be part of the election campaign. The book, published in 2025, has sold more than 10,000 copies and presents a scenario of a political dystopia if Marine Le Pen were to become president. Future goals and editorial mission
Les Petits Matins aims to expand its readership while maintaining its editorial focus on societal transformation. The publisher plans to include literature in its catalog and continue projects on the social and solidarity economy. Marie-Édith Alouf summarizes the mission as creating books that "sow seeds of change" and actively participate in societal evolution.