Drake's 1999 Mercedes G500 transformed into a safari pickup, showcasing his unique automotive 'flex' and personal branding.
Drake's customized Mercedes G-Class
Drake, the Canadian rapper, recently shared images of a 1999 Mercedes Classe G 500 Europa transformed into a customized safari pickup at his Texas ranch. The vehicle, which has been significantly modified, reflects Drake’s unique style and vision for automotive customization.A rare and sought-after model
The 1999 G500 Europa is a rare model, imported in limited numbers to the United States. It is highly valued by enthusiasts of classic 4x4 vehicles, particularly those who appreciate the original W463 G-Class design.Customization by S-KLUB LA
The vehicle was completely reconfigured by S-KLUB LA into a two-door open-air pickup. Modifications include an open rear bed, tubular frame, steel roof rails, revised wing widths, and a sand-colored exterior inspired by desert aesthetics.Branding and personal touches
Drake’s personal brand, OVO, is prominently featured on the vehicle, with a golden owl emblem replacing the original Mercedes logo. The roof displays "ICE MAN" stickers, referencing his latest album, ICEMAN, turning the car into a mobile extension of his artistic identity.Interior upgrades and audio system
The interior has been fully upgraded with high-end audio equipment, including Audison Thesis speakers, DSP Forza amplifiers, and four 10-inch subwoofers, transforming the vehicle into a rolling concert hall capable of delivering high-quality sound.Fan reactions and market value
Fans and automotive enthusiasts praised the transformation, with some comparing it to the Dukes of Hazard TV show. A similar project by S-KLUB LA was previously valued at 370,000 euros, highlighting the vehicle's unique appeal and custom work.