The Ordinary, a popular skincare brand known for its affordable, science-backed products, has introduced a new eye cream containing lacto-PDRN, a vegan ingredient made through the fermentation of a probiotic bacterium. This product, priced at £8.70, joins a growing trend in skincare that uses polynucleotides, also called polydeoxyribonucleotide (PDRN), which are increasingly being used in both over-the-counter skincare products and in-clinic beauty treatments. PDRN is believed to support skin repair and rejuvenation, and is often used to improve skin texture and elasticity. The Ordinary's lacto-PDRN 4% + B9 eye cream is marketed to help smooth the appearance of fine lines and wrinkles while enhancing skin elasticity. The formula also includes folic acid, also known as vitamin B9, which is recognized for its moisturizing effects and its ability to support the skin's natural protective barrier. This ingredient is commonly used in skincare for its role in cell renewal and hydration. In addition to lacto-PDRN and folic acid, the eye cream contains a polysaccharide-based component called 'film former technology,' which includes caesalpinia spinosa gum and kappaphycus alvarezil extract. These ingredients are designed to enhance hydration and support the skin's barrier function, helping to lock in moisture and protect against environmental stressors. The product comes in a 15ml tube and has a rich texture that glides smoothly on the skin, leaving a glossy finish initially. It is described as being gentle on sensitive skin and has been reported to temporarily smooth the appearance of fine lines. The Ordinary's new eye cream is positioned as an accessible option for those interested in trying PDRN, a component that has gained popularity in both clinical and at-home skincare routines. With its affordable price point and gentle formulation, the product aims to provide users with a way to explore the benefits of PDRN without the higher costs typically associated with in-clinic treatments.