Audio book service Storytel has launched an online bookstore in Sweden, marking its first foray into the physical book retail market. The new store, called Storytel Books, began operations on October 1st and allows customers to purchase printed books online. The company’s existing subscribers can take advantage of a 20% discount on purchases, and Storytel plans to integrate the bookstore into its mobile app later in October, enabling users to move seamlessly from audiobooks to physical books. While the store is open to all customers, the discount is only available to those who are logged into their Storytel accounts. Storytel has long been involved in publishing through its own division, which collaborates with ten publishers and structures to produce printed books. However, this is the first time the company is directly selling books to consumers. The bookstore is currently limited to the Swedish market, and no plans have been announced for expansion into other countries. The online store is managed by Buyersclub, a Swedish company that provides the technical platform and handles logistics, customer service, and product data. Buyersclub signed a contract with Storytel in June 2026, with the agreement set for an initial period of twelve months. The launch of Storytel Books comes at a time when the company claims to have over 2.7 million subscribers and offers a catalog of more than 1.8 million audiobooks and e-books in 55 languages. This move reflects Storytel's growing presence in the digital reading market and its attempt to diversify its offerings. By entering the physical book retail space, Storytel aims to provide a more comprehensive experience for book lovers, combining the convenience of audiobooks with the appeal of printed books. The integration of the bookstore into Storytel's app is expected to enhance user engagement and provide a more seamless transition between different formats of reading. While the company has not yet revealed its long-term strategy for the bookstore, the initial focus remains on the Swedish market. This development may signal a broader trend in the industry, where digital and physical book retailers are increasingly exploring ways to merge their services to better meet consumer demands.