The Alpine Manufacturing plant in Dieppe, Seine-Maritime, has announced that it will slow down the production of its A390 electric crossover, as reported by the local newspaper Les Informations Dieppoises on September 10, 2026. Management informed employees this week that the decision was made due to a slow-moving order book. The A390, which has been on the market for nearly a year, has not yet achieved the sales volume needed to justify current production levels. Christophe Réal, a union representative from the CGT, noted that there were only about sixty orders in August. Industry analyst Bertrand Moreau mentioned on X that fewer than 1,000 units have been sold since the car began selling, suggesting that Alpine’s first large-volume electric model has struggled to capture consumer interest. The Dieppe plant had aimed to increase production significantly, with a goal of raising output from four cars per day to fifty per day per team, using a two-shift system and a second team, according to the automotive news site L'Argus. However, production of the A390 is set to drop sharply beginning in late September or early October 2026. This would bring daily output down from a few dozen vehicles to just 15 per day, according to Christophe Réal. A major factor in the A390’s slow sales appears to be its price. The GT version, offering 400 horsepower, is priced at 67,500 euros, while the more powerful GTS version with 470 horsepower costs 78,000 euros. These prices place the A390 firmly in the premium market, which targets a relatively small group of buyers. Alpine’s strategy involves assembling the car in Dieppe, using engines from Cléon, and batteries from Douai. However, at these prices, the car may not be appealing to a broad audience, and Réal suggested that Alpine may not yet be well established in this segment. Additionally, the A390 lacks some features that are becoming standard in high-end electric vehicles, such as an 800-volt electrical architecture that allows for faster charging. Its interior also uses components from the Renault Scénic E-Tech, which may reduce its perceived exclusivity. Employees at the plant are looking forward to the next generation of the A110, which will be fully electric, hoping it will be more successful in attracting buyers.