During the France-Italy match broadcast on TF1, Grégoire Margotton, a commentator for Voix des Bleus since 2016, became the subject of viewer reactions over how he pronounced the surname of French player Lucas Da Cunha. Margotton chose to say "Da Couna," with the "h" in the name silent, rather than using a Portuguese-style pronunciation ("Da Cougna") that some viewers expected. The pronunciation choice was not new. Margotton had previously used "Da Couna" during the Belgium-France match as well. This decision sparked discussion among viewers, who had differing expectations about how the name should be pronounced. In response to viewer feedback, Margotton explained his choice by pointing to a video of an interview with the player from Roanne, where he pronounced his name. Margotton said, "For all those who legitimately want us to pronounce Da Cougna. Listen at 20s," and apologized for what he called "ear bleeding." He was trying to justify his pronunciation by referencing the player's own speech. The incident highlights the sometimes subtle but significant role that pronunciation plays in public perception and media representation. It also shows how commentators must navigate cultural and linguistic expectations when broadcasting to a diverse audience.