On Saturday, September 19, a significant amount of plastic waste was collected in Cotonou, Benin, as part of the 10H Waste Collection Challenge, a community-driven initiative aimed at addressing environmental issues. The event, organized by two local activists—Anas Séko, a 29-year-old environmental communication strategist, and Fèmi MD, a 30-year-old TikTok influencer—managed to gather around 300 kilograms of plastic waste over six kilometers in two neighborhoods within the Cotonou-Sèmè-Kpodji area. These neighborhoods are particularly affected by plastic pollution, despite the presence of the Waste Management and Sanitation Company (SGDS). The challenge involved volunteers aged 18 to 25, who participated while wearing T-shirts featuring the initiative’s colors. The event not only aimed to clean up the area but also sought to raise public awareness about the importance of environmental protection. Fèmi MD, one of the organizers, emphasized the goal of creating cleaner cities and promoting a healthier living environment. "Our goal is to raise awareness so that our cities are clean, in order to live in a healthier environment," he stated. The 10H Waste Collection Challenge was broadcast in real time on social media during the ten-hour collection period. This live coverage helped to highlight the ongoing issues with waste management in the region. The organizers noted that the initiative fills a gap created by the limited reach and continuity of official waste collection services. This is partly due to a lack of public awareness about proper waste disposal and the increasing amount of plastic waste generated. The event underscores the growing role of grassroots movements in addressing environmental challenges where government efforts fall short. By engaging young people and using digital platforms, the organizers have created a model for similar initiatives that could be replicated in other areas facing similar issues.