In the episode of Good Morning Business titled "Culture IA," which aired on Friday, September 18, host Anthony Morel explored the idea of an augmented walk—a technology-driven experience that lets users explore historical sites in a more engaging and interactive way. Augmented reality (AR), which overlays digital elements onto the real world, is at the heart of this innovation, allowing participants to see historical information, images, or even 3D reconstructions of ancient buildings as they walk through real-world locations. Morel discussed how this technology can transform the way people experience history, making it more accessible and immersive. By using smartphones or AR glasses, users can gain insights into historical events, artifacts, and cultural practices as they walk through historical sites, museums, or even city streets. This approach not only enhances the educational value of historical exploration but also makes it more engaging for a wider audience. The Good Morning Business show, which airs Monday through Friday, covers a range of topics related to business, innovation, and technology. The episode featuring "Culture IA" highlights the growing intersection between technology and cultural heritage, showing how modern tools can be used to preserve and share history in new ways. Listeners can access the show as a podcast, allowing them to catch up on past episodes or stay updated with the latest discussions on business and technology. As AR and related technologies continue to evolve, they are likely to play an increasingly important role in how we learn about and interact with history.