For two days, September 18 and 19, the banks of the Po River in Turin took on a familiar, almost American look, reminiscent of the affluent, preppy vibe of Connecticut. This was due to the second edition of a rowing regatta organized by Sebago, an American brand that has been based in Turin since 2017. The event showcased Sebago’s signature "preppy" style, characterized by classic, polished aesthetics often associated with Ivy League schools like Yale. The brand shared vibrant images of the event on its social media, capturing the elegant and leisurely atmosphere of the regatta. Sebago, known for its high-quality footwear and casual wear, has been making a strong comeback in recent years. As the brand prepares to celebrate its 80th anniversary in 2026, it continues to build momentum with its latest collection, which goes beyond just shoes. The new line includes a variety of items that reflect the brand’s signature style, blending comfort with a touch of sophistication. Among the standout pieces are a stunning velvet patchwork jacket priced at 380 euros, perfect for adding a touch of elegance to any outfit. Another highlight is a top designed to be worn while enjoying the new album by Orville Peck, a popular singer known for his distinctive voice and country music style. The top costs 390 euros and is ideal for fans looking to pair their music with fashion. Completing the collection is a pair of bold moccasins priced at 280 euros, offering both style and comfort. The regatta and the new collection are part of Sebago’s broader strategy to reestablish itself as a leading name in preppy fashion. By combining its heritage with modern designs, the brand aims to attract a new generation of customers while maintaining its classic appeal.