As inflation climbs in France, an increasing number of consumers are turning to selling gold as a way to get cash, according to recent reports. This trend spans various groups, including retirees, young people who have inherited family jewelry, and others looking to improve their financial standing. In Versailles, the jewelry store Godot et Fils reported a 30% increase in customer traffic between 2025 and 2026. Alexandre, a precious metals broker at the store, explained that economic uncertainty and the rise in gold prices since January have brought a more varied group of customers. Some are selling gold due to financial hardship, while others aim to invest in property or other opportunities. Many of these individuals had bought gold during significant periods, such as the pandemic in 2020 and the beginning of the war in Ukraine in 2022. The price of gold has surged, with an ounce now valued at over 4,200 euros, compared to less than 2,000 euros four years ago. Anthony Busco, director of AuCoffre, a platform that facilitates the buying and selling of precious metals, mentioned that some customers are surprised by the value of their gold jewelry. His company, which has physical offices in Paris and Bordeaux, provides an alternative to traditional gold buyback shops by offering clear pricing and predictable fees. Selling gold jewelry is also described as an environmentally friendly choice, as it reduces the need for new gold extraction, which can be harmful to the environment. However, a study conducted by EY in collaboration with Francéclat in May 2026 suggests that the trend of selling gold may be slowing down. The research found that only 22% of gold holders in France have sold their gold, with 41% of those sales happening more than five years ago. Around 69% of the gold stock remains inactive, stored without being worn or used. Several factors are making it harder for people to sell their gold, including emotional connections to family heirlooms, worries about selling at the right time, and tax considerations. Sales of jewelry valued over 5,000 euros are subject to a forfaitary tax on precious objects and a 6.5% CRDS (Contribution to the Social Debt Repayment) on the sale price. Additionally, there are questions about the origin of the gold, as regulations now require verification of its legitimacy.