Avianca, a Colombian airline, showcased updates on its long-haul INSIGNIA business class offering during its presence in Paris during Fashion Week. The airline plans to introduce new suites on its Boeing 787 aircraft starting in 2027. Avianca now operates a daily flight between Paris-CDG and Bogota, having transported over 330,000 passengers on this route since its return in July 2024. The airline is associated with Colombian brands Johanna Ortiz and Baobab and used its presence in Paris, including at the Opéra Garnier, to promote its network and present upcoming developments in its business class. Avianca restored its connection between Bogota and Paris-Charles-de-Gaulle on July 3, 2024, after twenty years of absence. The route initially began with three weekly flights, increasing to five starting July 15. The route was operated with a 250-seat Boeing 787-8, with 28 seats in business class and 222 in economy class. The airline now offers a daily direct flight and reports more than 330,000 passengers transported since the resumption of the route, including more than 90,000 in the first half of 2026. The evolution of INSIGNIA will focus on the seat and its environment, with future suites featuring sliding doors and dividers, while retaining the principle of seats convertible into horizontal beds with a 180-degree tilt. Avianca also announced 19-inch 4K screens and Bluetooth connections for personal headsets. These features were detailed as early as September by Colombian and aviation press. The current INSIGNIA offering includes bed seats, while enclosed suites and new entertainment equipment belong to the transformation program planned from 2027. INSIGNIA is currently offered on flights operated by Boeing 787 departing from and arriving in Paris, London, Madrid, Barcelona, and New York. For New York, the offering has been available since August 4, 2026, exclusively on flights operated by the Dreamliner. The announcements do not specify the date of service on Paris–Bogota, nor the complete schedule of aircraft modifications, nor the capacity of the future cabin. Gastronomy and ground services are also part of the upgrade. Avianca associates INSIGNIA with Meridian noise-reducing headphones, a pajama and slippers set signed by Maaji, and Mola Sasa comfort kits containing products from Loto del Sur. The program includes kits developed with artisans from Chimichagua on flights from Bogota to Europe. Catering highlights Colombian signatures, with chefs Álvaro Clavijo and Rafael Buitrago participating in menu renewal. The offer varies depending on the direction of travel, with Home Burgers on flights departing from Bogota and Medellín to Europe, and Monte Vibiano products on European departures. The "Anytime Meal" service allows passengers to order a meal up to one and a half hours before landing. At Bogota-El Dorado, an INSIGNIA check-in area welcomes passengers in this class as well as members of the Magno and Diamond tiers of the LifeMiles program. The offering includes priority services and access to lounges. On continental connections, it is complemented by Business Class Américas, now announced on all Avianca routes in the Americas, but with services adapted to the length of the flight. Avianca currently operates 57 weekly frequencies between Europe and Latin America, with connections from Paris, London, and Barcelona to Bogota, as well as from Madrid to Bogota, Medellín, and Cali. From its Colombian hub, the airline highlights access to more than 70 destinations in the Americas, including Lima, Cusco, Buenos Aires, Rio de Janeiro, and São Paulo. For the Galápagos, the itinerary involves continuing the journey via Ecuador, with the Paris–Bogota route constituting only the first leg. The airline's strategy includes reclaiming high-yield travelers. In an official communication released on September 10, Avianca jointly presented the generalization of Business Class Américas and the future INSIGNIA cabin. At that time, the airline claimed more than 80 destinations in more than 25 countries in Europe and the Americas. According to Catalina Nannig, vice president of sales at Avianca, the airline is taking a new step in presenting the evolution of its INSIGNIA experience in a setting that celebrates refinement, attention to detail, and excellence. For travelers departing from France, this ambition will mainly translate into the effective deployment of the new suites, announced from 2027, with their arrival on Paris–Bogota remaining to be specified.