Arnaud Belloni, who recently became the head of Fiat, Abarth, and Lancia at Stellantis, as well as the group's marketing in Europe, has spoken about the ongoing importance of cars in a rapidly changing automotive industry. This transformation is being driven by the shift to electric vehicles, new uses for vehicles, the integration of artificial intelligence, and increased competition from Chinese manufacturers. Belloni emphasized that the car remains essential for many people, especially those living outside major cities, where it is necessary for work, education, shopping, or accessing medical care. He noted that this need exists across all income levels, professions, and ages, but the transition to cleaner energy and financial pressures pose challenges that must be addressed to ensure mobility is accessible to all. Fiat has a long history of producing popular cars, and today it offers electric models such as the 500, the Grande Panda, and the Topolino, which can be driven with or without a license. At the Paris Motor Show, Fiat is showcasing a concept car designed to further promote accessible family electric transportation. Belloni expressed confidence in the future of cars, provided they continue to evolve and adapt. He also stressed that regulations should not hinder progress in the industry. Regarding the perception that electric vehicles are more expensive, Belloni said this view is outdated. He noted that the cost difference between electric and gasoline-powered vehicles is shrinking, and manufacturers are working to make electric mobility more affordable. He also addressed whether French consumers prefer owning cars or seeing them as a service. While car-sharing options have grown, Belloni observed that people still largely prefer owning their vehicles, with financing models increasingly including rental options. On the topic of innovation, Belloni highlighted the potential of autonomous vehicles for long-distance travel and urban mobility, though he acknowledged that full autonomy may not be the future. He also pointed to the role of artificial intelligence in safety systems, GPS, and learning tools that adapt to user behavior. He encouraged the industry to embrace technological advancements and noted that Chinese manufacturers are leading in areas like autonomous driving, urging the sector to remain proactive and innovative. In terms of advertising, Belloni emphasized the importance of social relevance, appealing to the intelligence of consumers, and creating emotional connections. He identified design, propulsion systems, infotainment, and brand power as the main factors influencing car purchases, with design being the top reason for buying a vehicle. He also acknowledged the disruptive impact of Chinese manufacturers, who can produce high-quality vehicles, but stressed that the industry's future depends on continued investment in propulsion systems, technology, and maintaining high standards in car manufacturing.