Election mobilization on social media

A few days before the second round of the Brazilian presidential election, scheduled for Sunday, October 25, 2026, candidates and voters are more than ever mobilized on social networks.

Social media as primary information source

In a country where information is more consumed on social networks rather than through traditional media, the role of platforms like Facebook, Instagram, and WhatsApp has become central to political discourse and voter engagement.

Concerns over Meta's influence

Suspicions of interference by the American giant Meta are causing concern among Brazilian citizens and officials, who worry about the potential impact of foreign entities on the democratic process.

Meta's role in global elections

Meta, the parent company of Facebook and Instagram, has faced scrutiny in multiple countries over its handling of political content, misinformation, and data privacy, raising questions about its influence on electoral outcomes worldwide.

Calls for regulation and transparency

Brazilian lawmakers and civil society groups are increasingly calling for stricter regulations and greater transparency from social media platforms to ensure fair and unbiased political communication during elections.