Study title and findings

A study titled The Netflix Effect on the World of Books by NielsenQ found that watching streaming content does not reduce reading among young people. Instead, it shows that reading and streaming coexist.

Survey details

The research involved 1,500 French people over 15 who had bought a book in the past six months and used a streaming platform in the last month. It aimed to see if they had read the book that inspired the series or film they watched.

Reading and streaming habits

Sixty-two percent of those surveyed read paper books weekly. Those who read the most were also the most frequent users of streaming platforms, suggesting that reading and streaming do not compete but support each other.

Interest in original books

Sixty-four percent of viewers who liked a series or film wanted to read the original book, with 77% of those under 24 showing this interest. Additionally, 36% of participants used the series or film they watched to decide on their next book, rising to 49% for those under 24.

Example of adaptation impact

The Bridgerton Chronicles book series saw a dramatic sales increase after the first season of the TV show was released in December 2020. Sales reached 10,000 copies per week, which was 117.6 times higher than before the series launched.

Conclusion and explanation

The study concludes that watching series and films does not reduce reading among those who already read regularly. It suggests that the decline in reading interest may be due to habits formed early in life by the parents of younger generations.