Criteo and Notino form partnership

Criteo, a digital advertising technology company, has partnered with Notino, a beauty product distributor, to move Notino's Retail Media operations to Criteo's advertising platform. This collaboration aims to enhance how brands advertise through Notino's online sales data.

Advertising options for brands

Brands can now use Notino's first-party data, which includes information directly collected from customers, alongside various ad formats such as Sponsored Products Ads, Onsite Display, and Onsite Video. These formats allow for targeted advertising within Notino's website.

Campaign measurement and optimization

Advertisers can select the ad formats that best match their campaign goals. They can also track the performance of their ads and make adjustments using transparent reports and insights provided by Criteo. This helps in improving the effectiveness of their advertising efforts.

Future expansion to offline data

The partnership plans to expand in the future to include Offsite advertising, which would integrate data from offline sales. This integration would allow for more comprehensive targeting and measurement across both online and offline channels.

Notino's market presence

Notino was founded in 2004 in the Czech Republic and currently operates in 27 European countries. These include major markets such as France, Italy, the United Kingdom, and the Czech Republic, where it specializes in online sales of beauty products.