A new investigation by Gamers Nexus and independent security researchers has revealed that LG TVs may collect and transmit more data than many consumers realize. According to the report, LG TVs are said to monitor "everybody in the household," even when the TV is turned off or disconnected from the local network. The TVs are also said to gather information about other devices connected to the home's network, raising questions about privacy and data security. The investigation highlights that LG TVs can capture audio even when the screen is off, suggesting that the devices may be listening to conversations or sounds in the home. This level of monitoring, the report claims, may not be unique to LG, but could be a common practice among multiple manufacturers. The report estimates that there are "216,000,000 Spy TVs" in the United States alone, which are said to be reporting on millions of other devices. This report comes just over a month after LG was accused of installing adware on PCs and recording guests in homes, claims the company denied. However, this latest report could be more damaging, as it reveals that LG's marketing materials to businesses suggest they have detailed knowledge of households, including which devices are present, what users watch on TV, and how to extend advertising reach to mobile devices. In a video, Gamers Nexus included clips of three LG executives stating either "We own the glass" or "we own the TV," phrases tied to advertising strategies. LG TVs, according to the report, collect more than just viewing data. They also gather voice recordings, details of other local devices, geographical location, and information about nearby wireless networks. LG's sales pitch implies that advertising can provide marketers with a comprehensive view of users' TV activities and extend advertising campaigns to other devices in the home, such as phones. Gamers Nexus describes this data collection as "intrusive and grotesque," and suggests that other TV manufacturers may be engaging in similar practices. The online reaction has largely been one of outrage, with many users expressing concern about privacy and data collection. Some have stated they will no longer purchase LG products, while others argue that if they buy a product, they should own it, and companies should not "own the glass" or any other aspect of their devices. As TV manufacturers face tight profit margins, they are increasingly relying on advertising for revenue, but there are growing concerns that companies are not obtaining proper customer consent for these data practices, often hiding changes in terms and conditions or privacy policies.