Sports betting ads are widespread

Sports betting advertisements appear frequently on many platforms, including social media, public transport, and television. These ads are designed to capture attention and encourage engagement with betting services.

Young people are aware but not immune

While young people often recognize that these ads are meant to attract them, they are not always fully protected from their influence. The messages can shape perceptions and behaviors, even if they are aware of the intent behind them.

Ads promote risk-free bonuses

Sports betting companies use strategies that highlight easy wins and risk-free bonuses to make betting seem more appealing. Offers like free bets or welcome bonuses create the impression that users can try their luck without risking their own money.

These offers make betting more accessible

According to a study by the OFDT, these promotional offers help make sports betting more accessible and attractive to young people. They can also give the false impression that winning is easy, even though the outcomes are uncertain.

Advertising reaches beyond traditional media

Sports betting ads are not limited to television. They also appear online, on social media, and in public transport spaces. Algorithms on the internet can increase exposure by showing content that matches users' habits and interests.

Influencers play a key role

Influencers have a significant impact in this space. Some young people surveyed expressed skepticism about them, especially when they suspect that influencers are promoting products through hidden commercial partnerships.