RIO DE JANEIRO, Brazil – RioFilme, the film and television production company backed by the city of Rio de Janeiro, is set to announce a major initiative aimed at boosting the local film industry. The company will launch a call for proposals worth R$100 million (approximately $20 million) to support the creation, development, distribution, and international co-production of films and television shows. This initiative is intended to attract both local and international filmmakers and producers to work in Brazil, strengthening the country's growing presence in the global entertainment market. The funding will be unveiled on October 1 and is part of a broader effort to revitalize Rio’s cultural and creative sectors. RioFilme, which is managed by Leonardo Edde, has been actively involved in promoting Brazilian cinema and television content both domestically and abroad. The incentive package is expected to provide financial support through grants, tax incentives, or other forms of assistance to eligible projects. This move comes at a time when Brazil is increasingly recognized as a hub for international film production, thanks in part to its diverse landscapes, skilled workforce, and growing infrastructure. The government and private sector have been working to make Brazil more competitive in the global market, and this initiative is seen as a key step in that direction. The R$100 million investment is part of a larger strategy to position Rio de Janeiro as a leading center for film and television production in Latin America. By offering substantial financial backing, RioFilme hopes to attract high-profile projects and collaborations that can elevate the region's creative industries on the world stage.