A study conducted as part of Lancôme's I'm Fine program highlights that many women say they are fine when they are not, often due to fear of burdening others. This issue is being addressed through Lancôme's campaign, developed in partnership with the Anxiety and Depression Association of America (ADAA) and, in France, with Psycom, a public reference organization on mental health. The campaign aims to help women recognize the first signs of anxiety and depression and discuss them without stigma. Celebrities such as Demi Moore, Christy Turlington, Zoe Saldana, and Vanessa Kirby share their personal experiences to support this message. A free and confidential questionnaire on the platform IMFINE.COM, based on scientifically validated tools (the GAD-7 for anxiety and the PHQ-8 for depression), allows users to assess their mental health and access reliable resources and testimonials from women worldwide. According to a survey by Ipsos for Lancôme, 52% of women surveyed said they do not want to burden their loved ones with their problems, which is the leading reason for their silence. This reflects a deeply rooted reflex of prioritizing others over oneself, even when struggling. More than 60% of women admit to having difficulty talking about mental health, a barrier stronger than those related to fertility (54%) or menopause (48%), which were previously considered taboo. The survey also found that 38% of women think they should manage on their own, 31% fear appearing vulnerable, and 29% feel pressure to always display a positive image. These factors contribute to the tendency to remain silent despite internal struggles. According to the 2024 Santé publique France barometer, 18.2% of women have experienced a depressive episode, compared to 12.8% of men. Generalized anxiety disorder affects 7.6% of women, compared to 4.8% of men. It is estimated that about one in three women will be affected by an anxiety or depressive disorder in their lifetime, twice as much as men. The same barometer shows that 44% of those who experienced a depressive episode in the year did not receive any care. The first step in addressing these issues is often to put words to one's feelings, whether by talking to a friend, a close person, or a general practitioner. If the phrase "I'm not feeling very well" seems too heavy to say, a self-assessment questionnaire can help clarify things, though it does not replace a medical opinion.