POP MART Opens Flagship Store in Paris as Part of European Expansion

POP MART, a company known for its art collectibles and pop culture-themed products, opened its new flagship store on September 12, 2026, in Paris. The store is located at 51-53 Boulevard Haussmann in the ninth arrondissement, and it is the largest official POP MART store to date, covering around 800 square meters over three levels. This surpasses the previous largest store in Bangkok, which was 760 square meters. The opening included a series of animations and surprises for the first visitors, including a live concert held from the balconies of the first floor, featuring French artists such as singer Léa Yuna, violinist Sakura Mousseigne, and pianist Eric Artz. Sid Si, Executive Director and COO at POP MART, emphasized that opening a flagship store was a significant and serious decision for the company. He noted that France has shown great enthusiasm for POP MART and its licensed products, making Paris an ideal location for one of the brand's most ambitious stores. The store now serves as the largest sales point of the brand in France and worldwide, offering the full range of official products, including collectible figures, mystery boxes, and flagship universes such as LABUBU (from the THE MONSTERS range), SKULLPANDA, HIRONO, MOLLY, and DIMOO. This is the eleventh POP MART store in France, adding to an existing network in cities such as Lille, Lyon, Bordeaux, Marseille, and the Paris region. The store also features exclusive products available only in this location until supplies run out, along with immersive visual displays designed to enhance the shopping experience. The store on Boulevard Haussmann is intended to be a creative hub, with plans for future events such as artistic exhibitions and dedicated sessions for collectors and fans. To complement the physical store, POP MART has also increased its digital presence in France. This includes the launch of a local TikTok store and an Instagram account tailored for the French-speaking audience. These initiatives aim to connect with fans online while reinforcing the brand's physical presence in Paris.