Mubi CEO Efe Cakarel praised Lance Oppenheim's Primetime during a rare public appearance at the Zurich Summit. Cakarel discussed the phenomenon of young audiences returning to cinemas, noting that a $20 million opening weekend for a film like Oppenheim's Venice hit is "incredible." He mentioned that when he hears about such figures, it is "incredible" to see the success of films in the current market. Cakarel highlighted the growing interest among younger viewers in theatrical releases, a trend that has been observed in several recent films. He emphasized that the success of Primetime reflects a broader shift in audience behavior, with more people choosing to watch films in cinemas rather than on streaming platforms. The film Primetime, which premiered at the Venice Film Festival, has been praised for its unique storytelling and visual style. It follows the lives of various individuals during a single evening, capturing the essence of modern urban life. Its success has sparked discussions about the potential for more narrative-driven films to thrive in the theatrical space. Cakarel's comments come at a time when the film industry is exploring new ways to attract audiences back to cinemas. With the rise of streaming services, traditional movie theaters have faced challenges in maintaining their relevance. However, the performance of films like Primetime suggests that there is still strong demand for cinematic experiences that cannot be replicated on screens at home.