The Federal Trade Commission (FTC), a U.S. government agency responsible for protecting consumers and ensuring fair business practices, has imposed a five-year ban on General Motors (GM) from selling customer data to consumer reporting agencies and third-party data brokers. This decision follows an investigation into claims that GM’s OnStar system, which provides services like navigation and emergency assistance, collected and sold geolocation data—information about where vehicles are located—without getting explicit permission from customers. As part of the settlement, GM must stop selling customer data to these third parties for five years. The FTC also required GM to establish a comprehensive data privacy program and undergo independent audits for the same period. The agency said this was necessary to address the risks associated with collecting and selling sensitive consumer information. GM has not publicly commented on the settlement. This action is part of the FTC’s broader efforts to regulate how technology companies collect and use consumer data. In recent years, the agency has taken similar actions against other companies for failing to obtain proper consent or for mishandling personal information. The case highlights growing concerns about data privacy and the need for stronger regulations to protect individuals’ personal information, especially as more devices and vehicles become connected to the internet. The FTC emphasized that the settlement would help ensure that consumers are aware of how their data is being collected and used. The agreement includes provisions requiring GM to provide clear and concise information about its data practices to customers. The agency also stated that the settlement could serve as a warning to other companies considering similar data practices. This case may influence future regulatory decisions and could lead to changes in how companies handle consumer data across various industries.