Our daily lives have become more comfortable with the rise of remote work, online meetings, and streaming services that let us watch shows from the comfort of our couches. While these changes have brought convenience, they have also reduced the need for physical movement. Many people now spend entire days with minimal activity, moving only for a few steps in the morning or when using a car or public transport. This shift has led to a growing number of adults not meeting the recommended levels of physical activity, which can have serious effects on mental health. A study shared by ASICS found that 53 % of adults surveyed do not meet the recommended levels of physical activity. Among young people aged 18 to 24, the percentage is even higher, at 57 %. Nearly all of these young people, 92 %, reported feeling negative effects from this lack of movement. The study highlights how modern life has made movement optional, with many people spending entire days sitting or barely moving. The Movement Conservation Project, launched by ASICS on September 30, 2026, aims to document this growing trend. Based on a study of 34,000 people across 31 countries, the project categorizes activity levels into three groups: "Active," "At risk," and "Critical." The findings are concerning, with 53 % of participants falling into the "At risk" or "Critical" categories. Among them, 23 % are classified as "Critical," engaging in less than 30 minutes of exercise per week. The study also predicts that this trend could worsen, with 56 % of adults—approximately 2.3 billion people in the studied countries—potentially affected by 2035. The modern lifestyle has reshaped our environments, making it easier to remain sedentary. In fact, 64 % of those surveyed believe it is easy to spend an entire day without moving or with very little movement. Nearly half of them, 40 %, even say they can stay at home for an entire day without leaving.