Caroline Letailleur appointed to new agency

Caroline Letailleur has been appointed general director of Influential France, a new agency focused on influencer marketing and cultural marketing. The appointment was confirmed by Publicis Connected Media several months after the agency's launch.

Letailleur’s previous roles

Letailleur previously served as co-director of Publicis Media Content and will now report to Paul Boulangé, who is president of both Influential France and Starcom France. Her career has spanned various roles in media and marketing.

Educational background

Letailleur graduated from Sup de Pub and the École nationale de commerce de Paris. These institutions are well-known for their programs in advertising and business management.

Early career in media partnerships

She began her career in 2009 at Carat, a global media agency, where she worked in the media partnerships department. There, she specialized in brand strategies and activations, which involve creating campaigns to enhance brand visibility and engagement.

Work at Veepee and dentsu

Letailleur later worked at Veepee, an online marketplace, where she contributed to the development of communication and media offerings. She then joined dentsu in 2013 to help launch The Storylab, a structure focused on content and brand entertainment.

Entrepreneurial phase and return to Publicis

In 2018, she founded her own production company before rejoining Publicis Media Content in 2021 as co-director. At Publicis, she led content and influencer marketing strategies and provided advisory services to major clients such as McDonald's, L'Oréal, Disney, Westfield, and Mars.