Several laws have already attempted to regulate telemarketing. Now, the principle has been reversed: a company must have obtained your consent before calling you. However, the phone can still ring. What is wrong? Without your consent, a company can no longer contact you for telemarketing. The rule regarding telemarketing has completely changed since August 11. Previously, a company could call you as long as you had not opposed it. Now, it is the opposite: the company must have obtained your consent before contacting you. And there is no question of hiding a pre-checked box in the middle of a form: the consent must have been clearly given, and the company must be able to prove it. This does, however, not mean the disappearance of all commercial calls. An important exception remains for companies with which you already have a contract. For example, your internet service provider can contact you regarding your subscription and offer you an additional offer related to it. However, a company with which you are not a customer and to which you have never given your consent can no longer call you to sell you something. What to do if the calls continue? It is the subtlety of the new rule: telemarketing has not disappeared. It is telemarketing without your consent that is now prohibited. And if you have given your consent, you can withdraw it at any time, including orally. If you indicate during a call that you no longer wish to be contacted, the company must end the call and not contact you again. Another important point: this agreement is not eternal. It cannot be valid for more than one year and cannot be automatically renewed. And if you receive a commercial call despite not having given your consent, you can report it on SignalConso, the platform of the Fraud Repression. It is also recommended to keep the number, as well as the date and time of the call. Now, when you are asked for your phone number on the internet or in a store, look precisely at what you are accepting. Because the best way to avoid telemarketing remains still not to open the door to it.