M&S has officially unveiled details of its 2026 beauty advent calendar, set to launch on 13 October 2026, both online and in physical stores. Sparks members, the loyalty program of M&S, will get early access from 1 October to 10 October. The calendar will cost £75, which is £15 more than the previous year but much cheaper than some competitors, such as Liberty’s beauty advent calendar, which retails for £285. This year, there is no requirement to spend a minimum amount in-store to qualify for the discounted price of £75. The 25-day calendar includes products worth over £450, featuring a wide range of skincare, makeup, and haircare items from well-known brands like Color Wow, Estée Lauder, The Organic Pharmacy, Aveda, and Philip Kingsley. Full-size products include The Organic Pharmacy’s hyaluronic acid serum and Estée Lauder’s double wear smooth and blur primer. Smaller-sized items like Aveda’s rosemary mint shampoo and conditioner, Pai’s cleansing oil, and Clinique’s eye cream are also included. The calendar also includes body care products such as Espa’s body butter, Cowshed’s bath and shower gel, and This Works’ body whip, along with a hand cream with SPF and an &Sleep pillow mist. The calendar covers a variety of beauty categories, including makeup, skincare, haircare, and body care. Notable items include Benefit’s badgal bounce mascara, Color Wow’s money mist, and Sweed’s lipstick. It also features a Floral Street fragrance and Philip Kingsley’s elasticizer, which are considered premium additions. However, some critics have noted that the contents feel somewhat familiar and lean towards traditional beauty-advent-calendar offerings, with brands like Hair by Sam McKnight, Floral Street, Philip Kingsley, This Works, and Iconic London frequently appearing in previous years. While the calendar is considered affordable and offers good value for those who enjoy classic beauty and body care products, it is seen as less innovative compared to some of the more groundbreaking beauty calendars available. The contents include more than 8 full-size items and cover a range of beauty categories, making it a solid option for those looking for a traditional yet well-curated selection of beauty products.