Selfridges has unveiled the details of its 2026 beauty advent calendar, a 25-day countdown offering 40 products with an estimated total value of £1,278. Known as "the big beauty haul," the calendar features a mix of high-end and more accessible beauty products from well-known and niche brands. Among the highlights are skincare from Augustinus Bader and Dr. Barbara Sturm, makeup from Charlotte Tilbury and Kylie Cosmetics, and fragrances from a variety of premium houses. The calendar includes a range of products, from facial cleansers and eye masks to nail care and body treatments, ensuring a diverse beauty experience. The skincare section includes items such as the Elemis black cherry pro-collagen cleansing balm, the 111 Skin black diamond eye mask, and Tatcha’s luminous dewy skin mist, all known for their luxurious ingredients and effectiveness. In makeup, the calendar features products like Gucci’s l'obscur mascara, Marc Jacobs’s new beauty born star eyeshadow, and a selection of lip products from Kylie by Kylie Jenner and Laneige. For body and nail care, the calendar includes items like Manucurist nail files, Sol de Janeiro’s delícia drench shower oil, and the Mirror Water buff body dry brush. Fragrance enthusiasts can also look forward to scents like Phlur cherry stem, Jo Malone’s signature fragrance, and a variety of niche perfumes. In addition to the beauty calendar, Selfridges is launching its first-ever fragrance advent calendar, which is expected to include products from niche and premium perfume houses such as Ex Nihilo, Fragrance Du Bois, and V Canto. Notable inclusions spotted so far include Initio oud for greatness, Penhaligon's halfeti, and Le Labo thé matcha 26. However, the exact price, full list of products, and sizes have not yet been confirmed by the retailer. The beauty advent calendar is priced at £250, and Selfridges has stated that it is restocking the product frequently due to high demand. While the calendar includes many full-size products and high-end brands, some items, such as the Manucurist nail file, have been described as less exciting. The haircare section is relatively limited, with only a shampoo and conditioner set from Color Wow. Overall, the calendar offers a mix of trendy, popular brands and classic favorites, reflecting the current trend in premium beauty.