Nvidia, a leading technology company known for its graphics processing units (GPUs), has raised the price of its Shield TV Pro by 100 euros, according to a recent report. The Shield TV Pro, a streaming device that has been available since 2019, was previously priced at around 200 euros. The updated price is now 299 euros in France and 299 dollars in the United States, as listed on Nvidia’s official website. This increase is due to higher costs for components such as memory, which have risen across the industry. These rising costs are partly linked to the growing demand for parts driven by the development of artificial intelligence (AI), an area in which Nvidia plays a significant role. In addition to the price increase, Nvidia has discontinued the production of its more affordable Shield TV model. This model has been out of stock for several months, and its discontinuation was not entirely unexpected, given the long period of unavailability. The price increase now applies to both the Shield TV Pro and the Shield TV, although the latter is no longer being manufactured. The component shortage affecting Nvidia is not unique to the company, and it remains unclear when other competitors, such as Xiaomi and Apple, might follow a similar pricing strategy. The increased cost of components has been a growing concern for electronics manufacturers worldwide. Memory chips, in particular, have seen significant price hikes due to increased demand and limited supply. This situation has been exacerbated by the rapid expansion of AI technologies, which require large amounts of memory and processing power. As a result, companies like Nvidia, which supply critical components to the AI industry, have faced challenges in maintaining stable pricing for their products. The changes in pricing and product availability highlight the broader impact of supply chain issues and rising component costs on the consumer electronics market. While Nvidia has taken steps to adjust its pricing, it remains to be seen how other companies will respond to similar pressures. The situation underscores the interconnected nature of global technology production and the challenges of maintaining affordability in an increasingly complex and competitive market.