A new survey of UK adults has revealed that many people prioritize sentimental items, such as childhood toys or family photographs, in emergency situations, even though government guidelines emphasize practical supplies. The research, part of the "After the End" project funded by the Wellcome Trust, found that most individuals have less than half of the recommended emergency supplies. Only four out of 1,000 people surveyed reported being fully prepared for a disaster. In 2024, the UK government introduced its "Prepare" initiative, and the EU launched the "preparEU" project, both aiming to help people better respond to fast-moving, complex, and interconnected threats. These programs typically recommend that individuals have enough food, water, and medicine for at least 72 hours, along with items like cash, batteries, radios, and important documents. They also encourage knowing where to find local emergency support. Despite these guidelines, the survey found that many participants believed sentimental items would be essential to their well-being after a disaster. Items like jewelry, family photos, and childhood objects were frequently mentioned. One participant said, "My childhood teddy bear. He is going to the grave with me. Apart from that, nothing matters much." Pets were also a common concern, with some people considering bringing the ashes of deceased pets with them during an emergency. Psychological studies suggest that sentimental items help people maintain a sense of identity and self-efficacy during crises. These items can act as emotional anchors, helping individuals cope with stress and reducing the tendency to overthink problems. Research also shows that keeping sentimental items after a disaster can help preserve memories and identity, which can support psychological recovery. The survey also noted that people with higher self-efficacy—meaning they feel more capable of handling challenges—were more likely to have the recommended emergency supplies and knowledge. Additionally, sentimental items can help rebuild communities by serving as focal points for storytelling after a crisis. The findings highlight that while practical preparedness is crucial, sentimental items play a key role in maintaining psychological resilience and a sense of self during emergencies.