One of Apple's senior executives, who oversees hardware development, has expressed a dislike for screen protectors. This executive believes that Apple's engineers have invested significant effort into creating a high-quality display for the iPhone, making additional protection unnecessary. The executive's comments reflect a broader company philosophy that emphasizes the durability and quality of its products from the outset. Apple has long been known for its attention to detail and commitment to premium materials in its devices. This approach extends to the iPhone's screen, which is designed to be both scratch-resistant and responsive. The company often highlights these features in its marketing, emphasizing that users should not need to add extra layers of protection. The executive's views are not uncommon within Apple's leadership. Many at the company believe that the use of screen protectors implies a lack of confidence in the product's design. This perspective is aligned with Apple's overall brand image, which focuses on innovation and high-quality craftsmanship. While some consumers still choose to use screen protectors for added safety, Apple's stance reflects its confidence in the durability of its products. This belief is supported by extensive testing and the use of advanced materials in iPhone screens, which are designed to withstand everyday use without additional protection.