When purchasing a high-end smartphone, many users opt for additional accessories like cases and screen protectors to safeguard their investment. These items help prevent damage from drops or scratches, which can be costly to repair. However, Apple's hardware chief, Tom Marieb, has expressed strong opinions against such accessories, saying that seeing someone apply a screen protector to an iPhone "makes me sick." Marieb, who leads Apple's hardware division, argues that these protective layers detract from the experience of using "our magnificent screens that we have worked so hard to build." He believes that the latest iPhones, which feature Ceramic Shield 2 technology, are significantly more durable than previous models—up to three times more resistant to damage.
Marieb also shared insights into the development of Apple’s upcoming iPhone Duo, which is expected to feature a foldable screen. He described the effort involved in creating the device, noting that "a lot of blood and tears" went into perfecting the foldable display. He emphasized the importance of the hinge mechanism, aiming for a smooth and luxurious feel similar to the door of a high-end car. His comments reflect confidence in Apple’s engineering and design capabilities, but some critics argue that he overlooks practical concerns.
Despite the improved durability of newer iPhone screens, replacing them remains expensive. For instance, a screen replacement on the iPhone 18 Pro Max is expected to cost around 489 euros. These high costs often lead users to take extra precautions, such as using screen protectors, to avoid the financial burden of repairs. Additionally, screen protectors serve other purposes, such as preventing prying eyes from seeing sensitive information or helping maintain the phone’s value for resale.
Interestingly, Apple itself sells screen protectors on its official website, suggesting that the company recognizes the practical need for such accessories. While Marieb may prefer users to experience the full potential of Apple's screens without any added layers, the reality is that many consumers still value the added protection and functionality that screen protectors provide.
Apple Exec Criticizes Use of Phone Accessories, Despite High Repair Costs
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