Pharmacists are now allowed to promote their services and non-monopolized products, with new ethical guidelines. Médiprix and Leadersanté are leading the way with targeted advertising campaigns.
Pharmacists can now promote more openly
The code of ethics now permits pharmacists to share more information about their work, skills, and services, including through digital platforms. They can also promote non-prescription products, but with specific restrictions to prevent misleading or comparative advertising.Médiprix launches a TV campaign
Médiprix began advertising on television in June 2026, using channels such as TF1 and TMC. Their message included strong language about defending pharmacies and emphasized their commitment to responsible health choices, following a report that stirred debate among pharmacists.Leadersanté promotes prevention through ads
Leadersanté has been running multiple advertising campaigns since June, focusing on health prevention and vaccination. The company uses various media, including television and digital platforms, to spread its message of taking control of one’s health.Totum emphasizes local pharmacist-led efforts
Totum relies more on local initiatives led by its pharmacists to increase visibility. In Toulon, for example, a group of pharmacies joined forces to run a shared campaign, using local media like delivery trucks and bus shelters to spread their message.
