Aesthetic trend focuses on natural look

Aesthetic medicine is undergoing a shift toward the "undone face," a concept emphasizing natural, minimally treated appearances that avoid obvious signs of intervention. This trend has become evident on the spring-summer 2027 runways, where accepted wrinkles and natural expressions are highlighted, moving away from the exaggerated features often seen on social media platforms like Instagram.

Patients seek correction of past treatments

In aesthetic medicine clinics, this shift is reflected in patients seeking to correct past over-treatments and achieve a more rested, natural look. The "undone face" trend focuses on achieving a natural aspect that does not betray the use of needles or other treatments. Dr. Koutsomanis, an aesthetic medicine doctor, notes that while injections remain a key part of the process, their purpose is now to preserve natural expressions rather than drastically alter facial features.

Softer products used for discreet results

This new approach involves the use of softer injectable products, aligning with the desire for discreet results rather than ostentatious ones. Dr. Koutsomanis points out that excessive use of injectable fillers, particularly on the lips, cheekbones, and other areas, has led to puffy features and overly artificial appearances. To counteract this, the "undone face" approach emphasizes minimal doses of botulinum toxin and hyaluronic acid, placed sparingly to maintain natural contours.

Requests to dissolve past injections rise

The quest for naturalness also includes erasing past over-treatments. Dr. Koutsomanis notes that requests for dissolving hyaluronic acid have increased significantly, particularly among individuals who have received excessive injections. In some cases, the product can become surrounded by scar tissue and remain in the body for several years.