According to a recent study titled Beauté Maximaliste by the trend bureau NellyRodi, the world of beauty is shifting from minimalism toward a more expressive and creative style. This end-of-year trend highlights a move away from the previously popular "clean beauty" and "quiet luxury" styles, which emphasized simplicity, neutral colors, and understated looks. Now, the focus is on freedom, excess, and self-expression, with bolder makeup choices, unexpected color combinations, and standout details that draw attention rather than fade into the background. Maximalist beauty is defined by a relaxed, unpolished approach that values accumulation, contrast, and creativity over perfectly refined results. This aesthetic extends beyond makeup to include hair and nails, with voluminous styles, intentionally disheveled or theatrical hairstyles, and nails decorated with bright colors, patterns, and bold nail art. The trend is also reflected in the rebranding of singer Zara Larsson, who embraces a more chaotic and expressive look as a form of personal style and artistic statement. The rise of maximalist beauty is supported by the growing beauty community, which is experimenting with creative and expressive visual choices. Recent trends, such as the popularity of the color violet and the emergence of pre-shower makeup, show a desire to celebrate color, playfulness, and creative freedom. Celebrities like Chappell Roan, Doja Cat, Olivia Rodrigo, Charli XCX, and Zendaya are embracing this movement, with Zendaya using maximalist makeup as a complement to her fashion looks. Runway shows from designers such as Harris Reed and Vivienne Westwood also reflect this shift, featuring more playful, colorful, and theatrical beauty applications. According to the NellyRodi report, searches related to creative hairstyles have increased by 106%, those related to creative makeup by 50%, and glitter makeup by 70%. These statistics indicate a growing interest in bold and expressive beauty choices. The trend is seen as more than a seasonal fad, with the potential to become a long-term movement in the beauty world. To adopt the maximalist beauty trend, the advice is to embrace creativity without self-censorship. This involves letting go of the need to correct, harmonize, or minimize, and instead allowing oneself to be drawn to what attracts, intrigues, or amuses. One approach is to imagine oneself as a character and push their aesthetic to the limit, from makeup to hair and nails. Using a variety of tools such as glitter, tinsel hair, rhinestones, precision brushes, ultra-colored palettes, and 3D effects can help in creating a personal visual language. The face, hair, and hands are viewed as a canvas where each detail contributes to the overall composition.