RIU Palace Phuket, a new 5-star hotel on the northwest coast of Phuket, Thailand, is situated along the preserved, expansive beach of Mai Khao. The hotel features modern architecture that blends contemporary design with the tropical surroundings. It offers 8 types of spacious and bright suites, each equipped with air conditioning, electronic safes, televisions, and a daily replenished mini-bar. The hotel is designed to accommodate families, couples, and solo travelers. Gastronomy and leisure are central to the RIU Palace Phuket experience. The hotel follows the All-Inclusive 24h/24 formula, offering a wide range of meals and curated wine selections (at an additional cost). Seven bars provide refreshments throughout the day, including the popular Capuchino café-patisserie. A new feature is the daily signature cocktail created by the hotel’s mixologists at the Lobby Bar, a concept now seen in other high-end RIU properties. For entertainment, the hotel includes several pools, a children's pool, and the RiuLand club for kids aged 4 to 12. The hotel also provides a full schedule of activities during the day and evening shows and live music. The Elite Club Family Service is a new innovation, offering exclusive amenities to families, including private areas, in-room privileges, VIP service, and flexible check-in and check-out times. Sustainability is a key focus at RIU Palace Phuket. The hotel was designed to minimize its ecological footprint, incorporating solar and thermal energy systems, a wastewater treatment plant for recycling water, and a rainwater collection system for freshwater use. This eco-friendly approach is part of RIU Hotels & Resorts' broader strategy in Asia and the Indian Ocean, with other properties in Mauritius, Zanzibar, the Maldives, the United Arab Emirates, and Sri Lanka. Tourism professionals can access detailed information about the hotel on the RIU Brand Center website. The hotel is available through partner tour operators, and bookings contribute to the RIU Partner Club loyalty program, offering points for free stays in over 100 RIU hotels worldwide.