Chery Q unveiled at Paris Motor Show

The small electric Chery Q was introduced at the 2026 Paris Motor Show as the first 100% electric model from the Chery brand for Europe. The vehicle is described as a playful city car and is primarily aimed at preparing Chery's market entry in Germany rather than France.

Chery's European strategy

Chery is the first Chinese car exporter in 23 years and delivered over 275,000 cars in July 2026, with more than half intended for export. The company aims to expand its presence across 130 countries, including 25 in the European Union, and has already established a presence in Spain, Poland, and the United Kingdom.

German market focus

Chery has set up its national headquarters in Frankfurt am Main and plans to open 30 dealerships initially, aiming to reach 100 by the end of 2027. The first models to be sold in Germany will be the electrified Tiggo 4, 7, 8, and 9 SUVs, with a mix of hybrid and plug-in hybrid options.

Chery's electric vision

Eric Zheng, CEO of Chery Auto Deutschland, emphasizes that the company's electric vehicles are affordable and designed to help families transition to electric mobility without sacrificing budget or safety. He describes the German market as highly demanding and notes that the company must meet high standards from the start.

Design and specifications of the Chery Q

The Chery Q is a compact electric city car with dimensions similar to the Renault 5 E-Tech. It offers 375 liters of boot space and 38 storage areas in the cabin. The car is powered by a 41 kWh battery and a 89 kW motor, with a claimed range of up to 400 km on the NEDC cycle.

Chery's broader brand strategy

Chery positions itself as a family-oriented brand with the slogan "Chery. For Family," while its Omoda and Jaecoo sub-brands target urban and adventurous audiences respectively. The Chery Q is intended to support the brand's expansion in Europe but is not yet planned for the French market.