New bakery opens in Nîmes

A new Paul bakery and pastry shop has opened in Nîmes, offering a range of products beyond bread and pastries, including a coffee shop, tea room, and catering service. The store blends traditional French baking with modern convenience, aiming to serve both locals and visitors.

Facilities and operating hours

The establishment is open from Monday to Saturday, from 7 a.m. to 7:30 p.m., and features 36 indoor seats and two terraces. One terrace is located in front of the entrance to Boulevard Gambetta, while the other is on the upper floor with a green space, providing a more relaxed setting for customers.

Design and staffing

The store follows Paul's traditional design elements, including a black storefront, black and white checkerboard, and a large product display. The new location has hired ten people, including five in the sales department, two bakers, and three catering employees. Jean-Baptiste Grillet, with nearly twenty years of experience in food processing and catering, manages the site.

Menu and brand consistency

The bakery's menu includes traditional breads, pastries, sandwiches, salads, quiches, wraps, paninis, and ready-to-eat products, with nearly 3,000 references. The concept also includes 70 products mandated by the brand to preserve the recipes and signature products of the house, ensuring consistency with Paul's established identity.

Local focus and sustainability

The group aims to follow consumption trends, focusing on fresh products and collaboration with French producers. In Nîmes, a local approach is being considered with the merchants of the Halls to imagine recipes specific to this address, blending regional flavors with the brand's classic offerings.

Promotions and practical details

To attract customers, several prices are highlighted for the launch. The white baguette is offered for 1 euro, and the takeaway coffee is priced at the same rate until the end of October. A student formula at 6 euros includes a sandwich and a can of drink. The takeaway service also benefits from more advantageous prices than on-site consumption. Customers are also invited to bring their own mug.

Location and hours

Practical information: Address: PAUL, La Coupole, 22 Boulevard Gambetta, Nîmes. Hours: Monday to Saturday, from 7 a.m. to 7:30 p.m.