Ten years after its founding, Chinese tech company Narwal has unveiled the Freo 20, a robot vacuum cleaner priced under 1,000 euros. The product was showcased during IFA 2026 in Berlin, where the company marked its anniversary and introduced a new line of robot vacuum cleaners, brooms, and mops. A highlight of the Freo 20 is its FlowWash system, which uses hot water to clean continuously as the robot moves. Unlike traditional models that simply collect dirt, this system aims to prevent the spread of debris, offering a more thorough cleaning experience. Previously found only in high-end models, this technology is now accessible to a broader audience at a lower price point. Junbin Zhang, founder and CEO of Narwal, emphasized that the company is committed to delivering top-tier cleaning performance across all price ranges. He noted that floor cleaning is the core function of their brand and must remain consistent across their product line. For pet owners, the FlowWash system is particularly beneficial, as it effectively tackles challenges like hair entanglement and outdoor dirt. The system features a "snake" mechanism that collects fine hairs and dirt more efficiently than conventional rotating mops, enhancing overall performance. Zhang highlighted the strategic importance of Europe in Narwal’s growth, particularly Germany and France, which are known for their strong adoption of high-tech products and media influence. While the company currently sees its highest sales in China and performs well in North America, Europe is a key focus area. Recently, Narwal has appointed new leaders in product design and marketing, signaling a greater investment in these regions. The company plans to increase its marketing efforts in Germany, France, and the United States to strengthen its presence. The shift in the robot vacuum market from American pioneers like iRobot to Chinese brands like Narwal, according to Zhang, is driven by product quality and the ability to innovate quickly. Narwal benefits from strong research and development teams and a supply chain that allows for faster product development cycles compared to its competitors. This agility helps the company stay ahead in a rapidly evolving market. Looking to the future, Zhang discussed the potential for legless robotic arms in domestic robots, comparing the development to the "iPhone moment" in technology—when a product revolutionized its category. He suggested that the next major breakthrough would involve small, stable robots capable of cleaning vertical surfaces, rather than humanoid robots. These machines, he believes, would be more affordable and accessible, bringing advanced cleaning capabilities to a wider audience.