The act of smoking has seen a resurgence in popularity, especially in niche areas like fetish content. According to Clips4Sale, a data provider for adult entertainment, sales of smoking-related fetish pornography have increased by 58% since the start of the year. Additionally, smoking was the sixth most searched term on a UK-based adult website, suggesting a rising interest in content that combines smoking with sexual themes. Celebrities have played a notable role in this trend. Artists such as Charli XCX have been labeled "cigfluencers" for their association with smoking, while Margot Robbie was spotted smoking on the set of Ocean’s Eight, a film in the Ocean’s Eleven franchise. Dua Lipa has also been linked to the revival of smoking’s appeal, as she reportedly provided cigarettes for guests at her wedding after-party. These high-profile instances have helped keep smoking in the public eye and may influence perceptions of its attractiveness. Some people find smoking appealing, especially when associated with sex. Men have described women smoking in real life or in movies as "super attractive and sexy" or "hot as f**k." Others note that the act of smoking can be seen as elegant or cinematic, with the deliberate motion of inhaling and exhaling smoke being interpreted as sensual. The physical act of wrapping lips around a cigarette can also evoke imagery related to intimacy. Psychosexual therapist Becky Crepsley-Fox explains that the appeal of smoking may come from a mix of aesthetics, psychology, and cultural influences. She points out that the act of holding a cigarette can trigger associations with oral sex, while the historical connection between smoking and glamour, wealth, and power adds to its allure. The taboo nature of smoking—given its health risks—can also enhance its appeal, as engaging in something considered "not supposed to be done" can feel rebellious, much like the hidden nature of sexual behavior in some contexts. It's important to distinguish between finding smoking attractive and having it as a fetish. A fetish typically requires the specific object or act to be present for arousal, while smoking can be a turn-on without being essential for sexual excitement. Fetishes often develop during adolescence, when associations between smoking and sexual feelings may form. However, for many, the attraction to smoking remains a preference rather than a strict requirement for arousal.