More people are now using multiple screens at once, with 90% switching between devices while watching content.
Multi-screening becomes common practice
An increasing number of people are dividing their attention among multiple screens, whether watching television, using a smartphone, or engaging with a tablet or computer. This behavior, known as multi-screening, involves switching between devices while consuming media.Survey highlights widespread behavior
According to a 2025 survey, 90 percent of those surveyed regularly or occasionally switch between two screens while watching a program. This indicates that multi-screening is not just a niche activity but a widespread trend among viewers.Personal experience with multi-screening
Mélanie, a 50-year-old librarian, says she can play hours of games like Royal Match while watching a movie, documentary, or series and always has her phone in her hand. She admits she can no longer watch a movie without it, highlighting how deeply integrated this behavior has become in daily life.Expert confirms normalization of multi-screening
Virginie Sonet, a professor of information science at Aix-Marseille University, confirms that the phenomenon of multi-screening has become normalized and well established. She suggests that this behavior reflects changing media consumption habits and the increasing role of mobile devices in entertainment.
