Beats has introduced the Beats 360, a new pair of over-ear headphones aimed at both fitness enthusiasts and everyday users. This model replaces the Beats Studio Pro as the company’s flagship offering, though the older model will still be available for purchase. Designed with a symmetrical structure, the Beats 360 includes 40 mm drivers for enhanced sound quality and adaptive equalization that adjusts based on the user’s ear shape and size. The headphones are also IPX4 certified, meaning they are resistant to sweat and splashes, making them suitable for workouts and outdoor use. The design of the Beats 360 includes a slim, circular frame and features replaceable parts such as ear cushions and the headband. Each ear cup contains its own battery and components, which may improve durability and performance. The headphones are equipped with nine microphones for noise cancellation, which Beats claims is 1.75 times more efficient than its previous model. With active noise cancellation (ANC) enabled, the Beats 360 can last up to 32 hours on a single charge. They support both iOS and Android devices through the Beats app and are available in four color options, with customizable ear cushions and headbands in six colors, including fabric and synthetic leather options. The Beats 360 is priced at 349.95 euros and will be available in stores starting September 24. Optional ear cushions are available at a launch price of 9.90 euros. When compared to competitors like the Apple AirPods Max 2 and Sony WH-1000XM6, the Beats 360 stands out with its modular design, customization options, and durability. However, it lacks support for LE Audio, wired connectivity, and features like automatic pausing or voice-activated translation. The headphones weigh 294 grams, use Bluetooth 5.3, and come with a fabric carrying case. Positioned as a more affordable alternative to top-tier models like the Sony WH-1000XM6 and Bose QC Ultra Headphones, the Beats 360 aims to compete in a crowded market of high-end over-ear headphones. It includes features like adaptive EQ, spatial audio with head movement tracking, and noise cancellation, offering a balance of performance and personalization. While it may not have all the advanced features of its rivals, the Beats 360 emphasizes customization, durability, and user-friendly design for a wide range of consumers.