After six years of development, Dyson launched its highly anticipated CameraJet toothbrush during the IFA trade show in Berlin at the beginning of September 2026. The product, developed by a team of 661 engineers, represents one of the most ambitious projects in the company’s history. It features 38 patents and includes a small, high-resolution camera designed to capture images of the user’s dental plate, offering a new level of insight into oral hygiene. The CameraJet is part of Dyson’s ongoing effort to apply its engineering expertise to everyday household products. Unlike traditional electric toothbrushes, this model uses a built-in camera to provide real-time feedback on brushing technique and coverage. The images are processed by an onboard system that identifies areas that may be missed during brushing and suggests improvements. This technology aims to make oral care more effective and personalized. Dyson’s innovation in the toothbrush industry comes at a time when consumer demand for smart, connected devices is growing rapidly. The CameraJet not only includes a physical brush head but also connects to a smartphone app, allowing users to track their brushing habits over time. This integration of hardware and software reflects a broader trend in consumer electronics, where devices are becoming increasingly interconnected and data-driven. The launch of the CameraJet marks a significant milestone for Dyson, showcasing its ability to push the boundaries of product design and functionality. While the toothbrush is expected to be more expensive than conventional models, it highlights the company's commitment to developing high-tech solutions that address everyday challenges with cutting-edge engineering.