Dyson, a company best known for its innovative vacuum cleaners, fans, and air purifiers, is expanding into the oral hygiene market with the launch of its CameraJet toothbrush this fall. The device is designed to offer a new approach to teeth cleaning by combining advanced technology with traditional brushing. The CameraJet features an integrated camera that detects gaps between teeth and uses a pulsed water jet to clean those hard-to-reach areas, aiming to replace traditional dental floss. This unique system is intended to improve oral hygiene by targeting plaque buildup more effectively than conventional toothbrushes. The CameraJet operates using a combination of stroboscopic lighting and a high-speed camera that captures 28 images per second. These images are processed by Dyson’s proprietary algorithms to identify gaps between teeth. Within 100 milliseconds, a hydro-pulsation system sends a jet of water or mouthwash into these gaps, helping to dislodge plaque and debris. The toothbrush also includes a 12.5 ml reservoir, which Dyson describes as "anti-gravity," allowing it to dispense water or mouthwash regardless of the brush’s orientation. This feature enhances usability, especially when brushing in different positions. To ensure optimal performance, the CameraJet’s brush heads are equipped with RFID chips that communicate with the MyDyson app. The app alerts users when it’s time to replace the brush head and provides real-time feedback on brushing habits. Users can track their progress through a visual map of the areas they’ve cleaned, receive personalized tips, and review their brushing history. Dyson claims that the CameraJet can remove up to 72% more plaque than leading electric toothbrushes, though this claim has not yet been independently verified by third-party sources. Priced at 479 euros, the CameraJet is slightly less expensive than the Philips Sonicare DiamondClean 9900 Prestige, which costs 649 euros. However, the Philips model does not include the camera or water jet system found in the CameraJet. Dyson’s foray into oral care follows its recent innovations in other areas, such as the Dyson Zone protective mask with an integrated air purifier and the Dyson OnTrac noise-canceling headphones. This latest product highlights Dyson’s ongoing effort to apply its engineering expertise to a wide range of consumer products.