Fashion Week highlights 2000s makeup revival

The Spring-Summer 2027 Fashion Week has concluded, showcasing a return to matte makeup formulas that were widely used in the early 2000s. This trend emphasizes a more natural, comfortable look over heavy application, with a focus on velvety textures and soft finishes.

Emma Stone’s K-Beauty-inspired look

Emma Stone’s appearance during the Louis Vuitton show featured a unique "cloud lips" look, inspired by K-Beauty aesthetics. The makeup artist, Nina Park, created the effect using blurred contours and a soft, vaporous finish, avoiding sharp outlines in favor of a blended, multi-toned appearance.

K-Beauty techniques for lip makeup

Peter Philips, director of creation and image for Dior makeup, explained to Vogue that K-Beauty approaches lip makeup similarly to eye makeup, using shadows and highlights to blend multiple tones. This method allows for a more dynamic and layered appearance compared to traditional lip application.

How to recreate the cloud lips look

To recreate Emma Stone’s "cloud lips" at home, one should start by exfoliating and hydrating the lips. Then, apply a matte lipstick by tapping it with the tip of the finger and gently blending outward, as advised by Philips. This technique results in a slightly tinted, second-skin finish that adheres closely to the lips.

Enhancing the effect with additional layers

For a more pronounced look, a second layer of product can be applied. This allows for greater intensity while maintaining the soft, blended appearance that defines the current trend in lip makeup.