Emma Stone wears cloud lips at Louis Vuitton show

Emma Stone appeared at the Louis Vuitton spring-summer 2027 fashion show with a new lip trend: cloud lips, a soft, blurred look created by makeup artist Nina Park. The look features a matte finish in a cool pink shade, with the color concentrated in the center of the lips and fading into the skin.

Cloud lips redefine matte makeup

Unlike the stark, full-coverage matte lipsticks of the 2000s, cloud lips use a softer, more natural approach. The makeup is applied mainly in the center of the lips and then blurred, creating a velvety, diffused effect that mimics the look of naturally soft lips.

The trend embraces imperfection

This trend, described by The Parisien, highlights a shift toward imperfection in beauty. The lack of a clear lip line and the color’s seamless blend with the skin make the lips appear plumper without the need for heavy contouring or precise outlines.

K-Beauty influences the look

The cloud lips trend is closely tied to K-Beauty, a Korean beauty movement that favors light, layered applications over bold, defined lines. This approach makes the look more wearable and aligns with the growing preference for subtle, natural beauty.

Application technique is key

The technique involves applying makeup in thin layers, similar to how one might apply eye shadow. This method allows for a soft, powdery texture that enhances the cloud effect, making the look both chic and easy to achieve.