New poster for 24 Hours of Le Mans

On Monday, November 2, 2026, the ACO, organizer of the 24 Hours of Le Mans, unveiled the poster for the 2027 edition, which is scheduled to take place from June 9 to June 13.

Design departure from tradition

The poster represents a departure from previous designs, which have typically featured classic racing imagery and a more traditional aesthetic.

Interview with designer

Le Maine Libre conducted an interview with Valentin Declerck, client director at Bold House, the Paris-based communication agency responsible for designing the poster.

Bold House's role

Bold House is known for its innovative approach to branding and has worked with several high-profile clients in the automotive and entertainment industries.

Design philosophy explained

Declerck explained that the new poster aims to reflect the evolving identity of the 24 Hours of Le Mans while maintaining its legacy as one of the most prestigious motorsport events in the world.