Kappa extends its partnership with the ACO until 2028, becoming the official outfitter for the 24 Hours of Le Mans, enhancing the fan experience with exclusive collections and activations.
Kappa extends Le Mans partnership
Kappa, an Italian sportswear brand, has extended its partnership with the Automobile Club de l'Ouest (ACO) until 2028, confirming its role as the official outfitter for the 24 Hours of Le Mans endurance race.Le Mans event now features Kappa branding
At the 24 Hours of Le Mans, Kappa's colors now appear not only on race cars but also on teams, officials, and fans. The brand has created a distinct clothing line that has become a visible part of the event's atmosphere.Partnership extended for two more years
Kappa and the ACO announced the extension of their partnership, which began in 2024. The collaboration will continue until the 2028 edition of the race, based on shared values like passion, performance, and innovation.Kappa creates official Le Mans collections
Since the partnership began, Kappa has outfitted ACO teams and created annual collections that blend motorsport heritage with lifestyle fashion. These collections are designed to reflect the racing culture and history of the event.ACO president praises Kappa's role
Pierre Fillon, president of the ACO, expressed satisfaction with the extended partnership. He noted Kappa's integration into the Le Mans experience, from supporting teams to creating fan-focused collections that extend the event's reach beyond the track.Kappa store enhances fan experience
A Kappa store is located in the 24 Hours of Le Mans village, serving as a hub for fans to explore official merchandise and event-specific items. This physical presence adds to the overall experience for attendees during the race week.Future plans include new collections
Kappa and the ACO plan to introduce new collections and exclusive events for upcoming Le Mans races. The partnership, now secured through 2028, aims to further enhance the event's international profile and fan engagement.