Retailers are lowering the price of Apple’s iPhone 17 Pro as the company prepares to launch new models this week. The upcoming release has prompted many stores to offer discounts on the older model, which was launched a year ago. The iPhone 17 Pro and Pro Max have been praised by technology critic David Phelan of The Independent, who called them the “best iPhone ever” due to their fast performance, excellent battery life, and significant improvements in camera quality. The iPhone 17 Pro is now available at reduced prices at major retailers like Currys, John Lewis, and Amazon, where it has dropped from £1,099 to £999. Affordable Mobiles is offering one of the most budget-friendly deals, with the phone available alongside 100GB of data for £49 per month and a £39 upfront cost. The iPhone 17 Pro includes advanced features such as ceramic shield 2 for better screen protection, a larger camera panel that allows more space for the battery, and a screen brightness of 3,000 nits—making it one of the brightest smartphones on the market. Phelan highlighted the impressive ProMotion display, which offers sharp detail, vibrant and accurate colors, and good visibility from different angles. He also praised the phone’s powerful performance and a unique selfie camera that automatically adjusts the image orientation, eliminating the need to move your hand horizontally for convenience. Apple is set to announce the next generation of its flagship devices—the iPhone 18 Pro, iPhone 18 Pro Max, and the new iPhone Ultra—during its September event on Wednesday. The release of these new models is expected to bring further advancements in performance, design, and camera technology, continuing Apple’s tradition of innovation in the smartphone market.